Challenge

The challenge, set out by Ruth Thorpe, US CIO of Novartis Pharmaceuticals, was to create mobile solutions that will allow caregivers of loved ones affected by heart failure to regain control of their lives and provide more effective daily care.

Outcome

Over 160 developers including over 40 startups created, submitted, and demonstrated 46 ideas. Novartis plans to build the winning prototype into a fully functional mobile solution that will support the caregivers of people living with a heart failure condition.



Novartis

In the course of 48 hours at the Novartis Mobile Health Challenge, over 160 developers including over 40 startups created, submitted, and demonstrated 46 ideas.

The winning mobile solution, developed by Sense.ly, featured an avatar that serves as a medical assistant allowing caregivers to remotely monitor their loved one. The app’s simple user interface leverages voice recognition, captures qualitative and quantitative data, and provides information to assist with lifestyle decisions.

Novartis plans to build the winning prototype into a fully functional mobile solution that will support the caregivers of people living with a heart failure condition.

“I am so proud to be part of Novartis and doing things that are outside the box and a bit uncomfortable for us. That’s how we’ll make a difference.”

Jill Fama

Jill Fama
US Brand Marketing
Novartis Pharmaceuticals


“What we did over a weekend was a part of realizing our vision. This was very big for Novartis. We are passionate about health and how technology can help serve patients better.”

Michele Angelaccio

Michele Angelaccio
US Mobile Strategy
Novartis Pharmaceuticals

Contact us to see how we help big brands stay ahead of the curve.