Every brand knows it needs to innovate. It’s no longer if, but how. Join us at the BrandCollective 2014 in Sonoma.The BrandCollective is an invite-only summit that brings together top brand executives from the world’s most successful companies to talk, live and breathe innovation for two days in California’s wine country. Brand leaders across verticals and industries share their insights, experiences and strategies on different innovation models one-on-one and in small discussion groups and through social activities. Discuss different corporate innovation models with senior execs who have learned through hands on experience.
Our BrandCollective speakers come from both the brand and startup world. Please check back as we continue to update our speaker list.
David Butler is responsible for The Coca-Cola Company’s approach to innovation. With an emphasis on disruptive or breakthrough innovation, David is responsible for leading the strategy and developing the capabilities we need to create sustainable innovation across Coca-Cola.
Founder & CEO PCH
Divisional Vice President, Mobile & Community Experiences Sears Holdings
Lead Manager Orange Fab
Director of Product Management Sears Holdings
VP of Music and Content Marketing Restoration Hardware
National Marketing Manager BMW of North America
Digital Transformation and Strategy Consultant Apigee
Executive Vice President InComm
Director, Sales West NinthDecimal
VP Digital Demand Creation Stance Socks
Mobile Engineering Manager Airbnb
Join executives from the biggest brands to learn how your company can innovate.
In addition to our innovation sessions, we have a variety of social activities for you to interact with your peers in a more relaxed environment, including evening receptions, cooking demonstrations, wine tasting, hiking, and more.
Monday, October 6
Tuesday, October 7
|7:00am||Breakfast @ Sonoma Lodge|
|8:00am||Shuttle to Stone Edge Farm|
|8:45am||Welcome and Opening Address: Co-Innovation|
|9:00am||What’s the Big Idea? Strategies, Products & People Driving Innovation|
|9:30am||Inside Coke’s Approach to Untraditional Innovation|
|10:15am||Product Innovation & The Internet of Things: Liam Casey, CEO & Founder at PCH|
|10:45am||Understanding the Power of APIs|
|11:00am||The Power of Mobile Audience Intelligence|
|11:10pm||Peer Breakout Sessions: Innovation Models, Ideas and Experiences|
|12:00pm||Lunch (local farm fresh delectables from Stone Edge Farms)|
|1:00pm||Lessons from Mass Market Disruption: Inside Airbnb|
|1:30pm||Change is Hard: Corporate Innovation Starts at Home|
|2:00pm||Co-Innovation Fireside with BMW and red hot startup, Medium|
|2:30pm||Wrap Up Discussion|
|2:45pm||Wine Tasting at Stone Edge Farms|
|3:15pm||Shuttle to Social Activities|
|6:00pm||Refresh at the Hotel|
|6:45pm||Shuttle to Dinner|
|7:00pm||Reception & Dinner at the Edge|
Wednesday, October 8
|9:00am||What Do Brands Need?|
|9:30am||Startup & Brand Innovation Sessions|
|10:45am||Startup & Brand Innovation Sessions|
|12:00pm||Startup & Brand Innovation Sessions|
The BrandCollective will take place at Stone Edge Farm Estate Vineyards & Winery in Sonoma, California on Tuesday, October 7.
Transportation and Lodging
Sonoma is located 45 miles north of San Francisco and is closest to the San Francisco International Airport. We’ve secured a discounted group rate of $229/night for your hotel room at The Lodge at Sonoma and will be providing shuttle service from the hotel to all venues. The hotel also provides complimentary onsite parking for its guests. For hotel booking assistance, please contact firstname.lastname@example.org. If you would like to book a charter service from the airport to your hotel, you may use the following local services: