Every brand knows it needs to innovate. It’s no longer if, but how. Join us at the BrandCollective 2014 in Sonoma.

The BrandCollective is an invite-only summit that brings together top brand executives from the world’s most successful companies to talk, live and breathe innovation for two days in California’s wine country. Brand leaders across verticals and industries share their insights, experiences and strategies on different innovation models one-on-one and in small discussion groups and through social activities. Discuss different corporate innovation models with senior execs who have learned through hands on experience.

Man Drink Glass Of Wine


Our BrandCollective speakers come from both the brand and startup world. Please check back as we continue to update our speaker list.


david-butler David Butler VP, Innovation and Entrepreneurship, The Coca-Cola Company

David Butler is responsible for The Coca-Cola Company’s approach to innovation. With an emphasis on disruptive or breakthrough innovation, David is responsible for leading the strategy and developing the capabilities we need to create sustainable innovation across Coca-Cola.

Additional Speakers


Liam Casey
Founder & CEO PCH

Andy Chu

Andy Chu
Divisional Vice President, Mobile & Community Experiences Sears Holdings


Pascale Diaine
Lead Manager Orange Fab

Casey Goddard
Director of Product Management Sears Holdings

Eoin Harrington
VP of Music and Content Marketing Restoration Hardware


Michael Jobst
National Marketing Manager BMW of North America

Chris Petrovic

Chris Petrovic
Advisor BrandGarage


John Rethans
Digital Transformation and Strategy Consultant Apigee

Robert Skiba
Executive Vice President InComm


Kim Thom
Director, Sales West NinthDecimal


Nick Tran
VP Digital Demand Creation Stance Socks


Andrew Vilcsak
Mobile Engineering Manager Airbnb


Join executives from the biggest brands to learn how your company can innovate.





Social Activities

In addition to our innovation sessions, we have a variety of social activities for you to interact with your peers in a more relaxed environment, including evening receptions, cooking demonstrations, wine tasting, hiking, and more.


Cooking Demonstration


Wine Tasting




Segway Tour


Spa Treatment


Monday, October 6

Time Session
5:00pm Registration
7:00pm Welcome Reception
9:00pm End

Tuesday, October 7

Time Session
7:00am Breakfast @ Sonoma Lodge
8:00am Shuttle to Stone Edge Farm
8:45am Welcome and Opening Address: Co-Innovation
9:00am What’s the Big Idea? Strategies, Products & People Driving Innovation
9:30am Inside Coke’s Approach to Untraditional Innovation
10:00am Break
10:15am Product Innovation & The Internet of Things: Liam Casey, CEO & Founder at PCH
10:45am Understanding the Power of APIs
11:00am The Power of Mobile Audience Intelligence
11:10pm Peer Breakout Sessions: Innovation Models, Ideas and Experiences
12:00pm Lunch (local farm fresh delectables from Stone Edge Farms)
1:00pm Lessons from Mass Market Disruption: Inside Airbnb
1:30pm Change is Hard: Corporate Innovation Starts at Home
2:00pm Co-Innovation Fireside with BMW and red hot startup, Medium
2:30pm Wrap Up Discussion
2:45pm Wine Tasting at Stone Edge Farms
3:15pm Shuttle to Social Activities
6:00pm Refresh at the Hotel
6:45pm Shuttle to Dinner
7:00pm Reception & Dinner at the Edge
10:00pm End

Wednesday, October 8

Time Session
8:00am Breakfast
9:00am What Do Brands Need?
9:30am Startup & Brand Innovation Sessions
10:30am Break
10:45am Startup & Brand Innovation Sessions
11:45am Break
12:00pm Startup & Brand Innovation Sessions
1:00pm Lunch
2:00pm End


The BrandCollective will take place at Stone Edge Farm Estate Vineyards & Winery in Sonoma, California on Tuesday, October 7.

Transportation and Lodging

Sonoma is located 45 miles north of San Francisco and is closest to the San Francisco International Airport. We’ve secured a discounted group rate of $229/night for your hotel room at The Lodge at Sonoma and will be providing shuttle service from the hotel to all venues. The hotel also provides complimentary onsite parking for its guests. For hotel booking assistance, please contact karynn@brandgarage.com. If you would like to book a charter service from the airport to your hotel, you may use the following local services:

Request an Invitation