Join us in Sonoma this May for the BrandCollective 2015

The BrandCollective is an invite-only summit that brings together top brand executives from the world’s most successful companies to talk, live and breathe innovation in California’s wine country. Brand leaders across verticals and industries share their insights, experiences and strategies on different innovation models one-on-one, in small discussion groups, and through social activities. Discuss different corporate innovation models with senior execs who have learned through hands on experience.

BrandCollective 2014


Speakers

brandon-barron

Brandon Barron
Director, Business Development
ChatID

dia-bondi

Dia Bondi
Brand Narrative Content Lead
Mozilla

david-butler

David Butler
VP, Innovation & Entrepreneurship
Coca-Cola

Andy Chu

Andy Chu
Divisional Vice President, Mobile & Community Experiences
Sears Holdings

scott-erickson

Scott Erickson
Senior Director, HoloLens
Microsoft

JakeFuentes

Jake Fuentes
CEO, Level Money
Capital One

michael-jobst

Michael Jobst
National Marketing Manager
BMW of North America

piyush-modi

Piyush Modi
Head, Collaboration & Mobile Research Labs
GE

ram-rampalli

Ram Rampalli
Global Head of Content Acquisition
Walmart

Chris Petrovic

Chris Petrovic
Advisor
BrandGarage

john-rethans

John Rethans
Digital Transformation and Strategy Consultant
Apigee

TobyRussell

Toby Russell
Managing Vice President, Digital
Capital One

kevin-susman

Kevin Susman
Guy in Charge
StormCellar

steven-wolfe-pereira

Steven Wolfe Pereira
VP, Brand Strategy & Marketing Solutions
Oracle

janie-yu

Janie Yu
Vice President
Fung Capital

Attendees

bevmo


capital-one
clorox
coca-cola
ge

nexstar
microsoft

mozilla

oracle
paypal
red-bull
safeway
sears
symantec
walmart
williams-sonoma
  

Activities

In addition to our innovation sessions, we have a variety of social activities for you to interact with your peers in a more relaxed environment, including evening receptions, cooking demonstrations, wine tasting, hiking, and more.

cooking

Cooking Class

wine

Wine Tasting

hiking

Hiking

segway

Segway Tour

  

Agenda

Monday, May 11

Time Session
7:00pm Opening Reception at the Lodge at Sonoma
9:00pm End

Tuesday, May 12

Time Session
7:00am Registration & Breakfast at the Lodge at Sonoma
8:00am Shuttle to Silver Cloud Vineyard
8:40am Disrupt or Be Disrupted
Mark Evans & Cheryl Cheng, BrandGarage
9:00am Falling in Love with Data (finally)
Taking the big out of data and demystifying the $2 Trillion Consumer
Steven Wolfe Perreira, VP, Brand Strategy & Marketing Solutions, Oracle
9:20am Digital Transformation: The Power of a 150 year-old Innovation Model
What an old world city like Barcelona can teach us about technological transformation in the 21st century
John Rethans, Digital Transformation Strategy, Apigee
9:40am Making Sense of Content Acquisition with Walmart
The consumer internet is a complex space; how do we get high quality intrinsic product content from the right source at the right time?
Ram Rampalli, Global Head of Content Acquisition, Walmart
9:55am Anatomy of the Big Brand Innovation Lab
Why (and how) the world’s largest retailer keeps itself in the innovation raceFireside chat with:
Moderator: Cheryl Cheng, BrandGarage
Speaker: Ram Rampalli, Global Head of Content Acquisition, Walmart
10:10am Break
10:25am Startups: Partner, Invest or Acquire?
Large tech companies have long known that the best way to stay competitive in their industry is through startup acquisition. As technology becomes embedded in every industry, will startups play a similar role or will corporations choose to partner, invest or compete against them?Moderator: Mark Evans, BrandGarageSpeakers:
  • Jake Fuentes, CEO, Level Money (Capital One)
  • Brandon Baron, Director of Business Development, ChatID
  • Andy Chu, DVP, Sears Holding Company
  • Janie Yu, VP, Fung Capital
11:00am Openess, Access, Ownership: Driving forward in a tech non-profit
How does Mozilla thrive in a world where its competitors are the likes of Google and Microsoft?
Dia Bondi, Brand Narrative Content Lead, Mozilla
11:30am Break
11:40am Peer Discussion Groups
  • True Digital Transformation Stories: What works, what doesn’t, and how to drive your enterprise to success.
  • Internet of Things: How Will it Impact your Business?
  • The Corporate Politics of Innovation
  • Disruption Together: Partnering with Startups and Developers
12:30pm Lunch
1:30pm Engagement. Validation. Connection: How Innovation Powers Brand Promise
Moderator: Kevin Susman, StormcellarSpeakers:
  • Scott Erickson, Sr. Director, HoloLens, Microsoft
  • Toby Russell, Managing VP, Capital One
  • Dia Bondi, Brand Narrative Content Lead, Mozilla
2:00pm Coca-Cola: Guiding the Future of Entrepreneurship
David Butler returns from last year’s BrandCollective to update us on the explosive growth and success of their Founders Platform.
Speaker: David Butler, VP of Innovation & Entrepreneurship, Coca-Cola
2:30pm Wrap up Discussion
3:00pm Shuttle to Social Activities
3:30pm Social Activities
  • Wine Tasting
  • Segway Tour
  • Cooking Class
6:00pm Refresh at the Lodge at Sonoma
6:50pm Shuttle to Suite D
7:00pm Dinner and Reception at Suite D
10:00pm Shuttle to the Lodge at Sonoma

Wednesday, May 13

Time Session
8:00am Closing Breakfast at the Lodge at Sonoma
9:00am End

Venue

The BrandCollective will take place at Stone Edge Farm’s Silver Cloud Vineyard in Sonoma, California on Tuesday, May 12. Overnight and day guests should plan to depart from the Lodge at Sonoma, 1325 Broadway, at 8am Tuesday morning.

Transportation and Lodging

We’ve secured a discounted group rate of $269/night for your hotel room at The Lodge at Sonoma and will be providing shuttle service from the hotel to all venues. The hotel also provides complimentary onsite parking for its guests. For hotel booking assistance, please contact karynn@brandgarage.com.

Sonoma is located 45 miles north of San Francisco and is closest to the San Francisco International Airport. If you would like to book a charter service from the airport to your hotel, please inquire about our Platinum Pass or you may use the following local services to book on your own:

Testimonial

“BrandCollective was awesome. It’s really hard to create the right conditions for sharing and transparency. BrandCollective mashed-up the right people, the right challenges, and the right environment to create the kind of conditions to really connect.

 

I don’t think the BrandGarage team could have done anything to make it better.”

david-butler

David Butler
VP, Innovation & Entrepreneurship
The Coca-Cola Company

Request Invitation