Join us in Sonoma this May for the BrandCollective 2015The BrandCollective is an invite-only summit that brings together top brand executives from the world’s most successful companies to talk, live and breathe innovation in California’s wine country. Brand leaders across verticals and industries share their insights, experiences and strategies on different innovation models one-on-one, in small discussion groups, and through social activities. Discuss different corporate innovation models with senior execs who have learned through hands on experience.
Director, Business Development
Brand Narrative Content Lead
VP, Innovation & Entrepreneurship
Divisional Vice President, Mobile & Community Experiences
Senior Director, HoloLens
CEO, Level Money
National Marketing Manager
BMW of North America
Head, Collaboration & Mobile Research Labs
Global Head of Content Acquisition
Digital Transformation and Strategy Consultant
Managing Vice President, Digital
Guy in Charge
Steven Wolfe Pereira
VP, Brand Strategy & Marketing Solutions
In addition to our innovation sessions, we have a variety of social activities for you to interact with your peers in a more relaxed environment, including evening receptions, cooking demonstrations, wine tasting, hiking, and more.
Monday, May 11
|7:00pm||Opening Reception at the Lodge at Sonoma|
Tuesday, May 12
|7:00am||Registration & Breakfast at the Lodge at Sonoma|
|8:00am||Shuttle to Silver Cloud Vineyard|
Disrupt or Be Disrupted
Mark Evans & Cheryl Cheng, BrandGarage
Falling in Love with Data (finally)
Taking the big out of data and demystifying the $2 Trillion Consumer
Steven Wolfe Perreira, VP, Brand Strategy & Marketing Solutions, Oracle
Digital Transformation: The Power of a 150 year-old Innovation Model
What an old world city like Barcelona can teach us about technological transformation in the 21st century
John Rethans, Digital Transformation Strategy, Apigee
Making Sense of Content Acquisition with Walmart
The consumer internet is a complex space; how do we get high quality intrinsic product content from the right source at the right time?
Ram Rampalli, Global Head of Content Acquisition, Walmart
Anatomy of the Big Brand Innovation Lab
Why (and how) the world’s largest retailer keeps itself in the innovation raceFireside chat with:
Moderator: Cheryl Cheng, BrandGarage
Speaker: Ram Rampalli, Global Head of Content Acquisition, Walmart
Startups: Partner, Invest or Acquire?
Large tech companies have long known that the best way to stay competitive in their industry is through startup acquisition. As technology becomes embedded in every industry, will startups play a similar role or will corporations choose to partner, invest or compete against them?Moderator: Mark Evans, BrandGarageSpeakers:
Openess, Access, Ownership: Driving forward in a tech non-profit
How does Mozilla thrive in a world where its competitors are the likes of Google and Microsoft?
Dia Bondi, Brand Narrative Content Lead, Mozilla
Peer Discussion Groups
Engagement. Validation. Connection: How Innovation Powers Brand Promise
Moderator: Kevin Susman, StormcellarSpeakers:
Coca-Cola: Guiding the Future of Entrepreneurship
David Butler returns from last year’s BrandCollective to update us on the explosive growth and success of their Founders Platform.
Speaker: David Butler, VP of Innovation & Entrepreneurship, Coca-Cola
|2:30pm||Wrap up Discussion|
|3:00pm||Shuttle to Social Activities|
|6:00pm||Refresh at the Lodge at Sonoma|
|6:50pm||Shuttle to Suite D|
|7:00pm||Dinner and Reception at Suite D|
|10:00pm||Shuttle to the Lodge at Sonoma|
Wednesday, May 13
|8:00am||Closing Breakfast at the Lodge at Sonoma|
The BrandCollective will take place at Stone Edge Farm’s Silver Cloud Vineyard in Sonoma, California on Tuesday, May 12. Overnight and day guests should plan to depart from the Lodge at Sonoma, 1325 Broadway, at 8am Tuesday morning.
Transportation and Lodging
We’ve secured a discounted group rate of $269/night for your hotel room at The Lodge at Sonoma and will be providing shuttle service from the hotel to all venues. The hotel also provides complimentary onsite parking for its guests. For hotel booking assistance, please contact firstname.lastname@example.org.
Sonoma is located 45 miles north of San Francisco and is closest to the San Francisco International Airport. If you would like to book a charter service from the airport to your hotel, please inquire about our Platinum Pass or you may use the following local services to book on your own:
- Napa Valley Airporter
- Napa Valley Tours & Transportation
- Pure Luxury Transportation
- Sonoma Sterling Limousines
“BrandCollective was awesome. It’s really hard to create the right conditions for sharing and transparency. BrandCollective mashed-up the right people, the right challenges, and the right environment to create the kind of conditions to really connect.
I don’t think the BrandGarage team could have done anything to make it better.”
VP, Innovation & Entrepreneurship
The Coca-Cola Company